VPN Trust Initiative
Improving digital safety for consumers by building understanding, strengthening trust, and mitigating risk for VPN users.

The VPN Trust Initiative

Virtual Private Networks (VPNs) add security and privacy to online communications and activity, and can provide unrestricted access to the global online world. The VPN Trust Initiative (VTI) is an industry-led and member-driven consortium of VPN business leaders focused on improving digital safety for consumers by building understanding, strengthening trust, and mitigating risk for VPN users.

VPN Trust Logo

Promoting Safety and Privacy Online

VPNs empower Internet users by enhancing online anonymity, bypassing geographic restrictions, securing data transfers, and more. As a result of these benefits, and the growing focus on digital security, the global VPN market is predicted to reach $35.73 billion in 2022.

VPNs essentially ensure data flows between endpoints are private and secure. And while some VPNs successfully protect users, others may — either accidentally or intentionally — expose users to greater risk. VPN services that do not meet the demands or expectations of users can put both professional and personal security at risk.

VPN Providers and Brands

ExpressVPN NordVPN StrongVPN SurfShark Encrypt.me

Why this is important for VPN users

VPNs provide crucial benefits that protect users’ digital privacy, security, and rights. These benefits include:

  • Encrypting and shielding users’ online activities from unauthorized access by hackers, ISPs, Wi-Fi network operators, and others
  • Enhancing users’ privacy by masking their IP addresses, reducing websites’ ability to track them across the Internet and identify their physical locations
  • Protecting users from undue Internet access restrictions or censorship, whether at home or while traveling

A safer, better internet

As the world trends towards the digital, more and more legislation will come into play around the Internet and how we use it. We’ve seen other countries try to implement regulations around encryption and privacy in recent years and miss the mark. We’ve also seen governments move towards increased surveillance, such as the Investigatory Powers Act of 2016 in the UK.

The VPN Trust Initiative is designed to help avoid oversights, misunderstandings, or vague legislations that could invite abuses of power.

First VPN coalition of its kind

The VPN Trust Initiative is dedicated to serving as the voice of the VPN industry, collaboratively strengthening public trust in VPNs, promoting appropriate guidelines, and helping consumers make informed VPN choices.

The founding members of the VPN Trust Initiative are ExpressVPN, NordVPN, Golden Frog (VyprVPN), and NetProtect with it's VPN brands IPVanish, SaferVPN, encrypt.me, WLVPN, StrongVPN, SugarSync, OverPlay.

Interested in being among these Leading VPN providers? Find out more about joining the VPN Trust Initiative